Christine Le.

Christine Le.

Brand & Experience Systems Designer.

Brand & Experience Systems Designer.

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Elewake — Executive Performance Platform

Client: Elewake
Industry: Executive Performance Consulting

Designed a service ecosystem for Elewake to simplify onboarding and client engagement. Developed a modular onboarding kit, centralized client portal, and program roadmap that streamlined delivery, improved clarity, and created a more seamless client experience.

Deliverables: Onboarding Kit, Client Portal, Program Roadmap
Impact: Increased consultant efficiency and client satisfaction

Client: Elewake
Industry: Executive Performance Consulting

Designed a service ecosystem for Elewake to simplify onboarding and client engagement. Developed a modular onboarding kit, centralized client portal, and program roadmap that streamlined delivery, improved clarity, and created a more seamless client experience.

Deliverables: Onboarding Kit, Client Portal, Program Roadmap

Impact: Increased consultant efficiency and client satisfaction

Emmys — Experiential Communication System

Client: Creative Arts Emmys
Industry: Live Events & Entertainment

Designed a cohesive event identity system for the Creative Arts Emmys, extending the awards-show experience across attendee touch points. Created branded event collateral, guest journey materials, environmental graphics, and promotional assets that delivered a unified and memorable event experience.

Deliverables: Event Branding, Event Kits, Guest Journey Maps, Environmental Graphics, Marketing Collateral

Impact: Strengthened brand presence, elevated the attendee experience, and increased event engagement.

Client: Creative Arts Emmys
Industry: Live Events & Entertainment

Designed a cohesive event identity system for the Creative Arts Emmys, extending the awards-show experience across attendee touch points. Created branded event collateral, guest journey materials, environmental graphics, and promotional assets that delivered a unified and memorable event experience.

Deliverables: Event Branding, Event Kits, Guest Journey Maps, Environmental Graphics, Marketing Collateral

Impact: Strengthened brand presence, elevated the attendee experience, and increased event engagement.

Hamilton — Campaign Visual System

Client: Hamilton x City National Bank
Industry: Entertainment & Financial Services

Designed a campaign visual system promoting exclusive presale access to Hamilton for City National Bank cardholders. Created a suite of editorial-style campaign assets and templates that translated the show's iconic identity into a cohesive, multi-channel marketing campaign.

Deliverables: Campaign Identity, Poster Design, Out-of-Home Advertising, Marketing Templates, Brand Guidelines

Impact: Strengthened campaign recognition, ensured visual consistency across touchpoints, and increased awareness of the presale program.

Client: Hamilton x City National Bank
Industry: Entertainment & Financial Services

Designed a campaign visual system promoting exclusive presale access to Hamilton for City National Bank cardholders. Created a suite of editorial-style campaign assets and templates that translated the show's iconic identity into a cohesive, multi-channel marketing campaign.

Deliverables: Campaign Identity, Poster Design, Out-of-Home Advertising, Marketing Templates, Brand Guidelines

Impact: Strengthened campaign recognition, ensured visual consistency across touchpoints, and increased awareness of the presale program.

About

Christine Le is a Brand & Experience Systems Designer specializing in scalable identities, campaigns, and service experiences. Her work combines systems thinking, editorial design, and clear visual frameworks to create cohesive experiences across digital and physical touchpoints.

Research-driven and system-first, Christine designs modular solutions that bring clarity to complex brands, journeys, and environments. From service ecosystems and campaign platforms to experiential activations, each project balances strategic thinking with purposeful execution.


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